The recent release of Pokemon Go,  an augmented reality mobile game attracted much attention, and made the value of its parent company, Nintendo, raise by more than 14 billion dollars. Rarely has the release of a mobile game had so much impact in the media and the financial world.

In large part, this happened because the market (and the world) are expecting this to be the first of many applications that explore the possibilities of augmented reality, a technology that superimposes the perceptions of the real and the virtual world.

Pokemon Go players, instead of staying at home playing with their cellphones, walk around the real world, looking for little monsters that appear in more or less random locations. More advanced players meet in specific places, called gyms, to have their monsters fight each other. Pokemon Go brought augmented reality into the mainstream, and may indeed represent the first of many applications that merge the real and the virtual world. The game still has many limitations in what concerns the use of augmented reality. Exact physical location, below a few feet cannot be obtained, and the illusion is slightly less than perfect. Nonetheless, the game represents a significant usage of augmented reality, a potentially disruptive technology.

LER MAIS: https://digitalminds2016.wordpress.com/author/arlindololiveira/